Recently we discussed my opinions on self help products and services. Since writing that entry my mind has been racing. It occurs to me that this topic is bigger than can be expressed with a few words in a blog or the few moments it will take you to read this entry. However, it has also inspired me to share over the next few days a couple insights I would like to share as well as quality resources to pursue. I will allude to my definition of "quality" in a moment.
Have you ever noticed these days that virtually any self help publication or product leaves you feeling incomplete, or that you need more of the "___________". You may or may not be aware that this is a clever and well devised marketing strategy used by many of the most effective marketers out there. Personally I like these publications for odd reasons, but quite honestly they fascinate me with how effectivly they draw people in.
You see I am no different than many and have purchased stuff before because the marketing was so compelling. I just knew that this product would help me lose weight. My Bowflex is a testament to the brilliance of marketing and after two years sitting nearly idle I finally began taking action to use it, but that was 25 pounds ago a LOT of walking and a story for another day.
The point we are getting to is two fold. One, I really am fascinated by the art of marketing and how the human mind works, which is why so many of the books, courses and seminars that appeal to me are centered around how we work. The second point here is simply that nothing frustrates me more than to succumb to marketing only to find out I have purchased a great marketing piece with little substance. Even worse one that gives only enough information to convince you of the producers ability to teach you what you want just by coming to the exclusive and much more expensive seminar or "ULTRA EXCLUSIVE SECRET ADMISSOIN ONLY BEHIND THE SCENE yada yada yada" you get the point.
Personally this type of marketing obviously works but most often leaves the purchaser feeling duped or conned. You see when someone doesn't deliver what I believe I am paying for the first time, what is there to prevent them from falling short when I get to the big seminar. Doesn't it only make sense that the big seminar will be just another propaganda explosion to get you to spend more on the even BIGGER BOOTCAMP where all the exclusive SECRETS will be exposed.
So with that said I will be sharing with you a few key pieces of work which I have found very effective in opening your eyes to what is truly available out there. No, it wont cost you any money and I will not use affiliate links to get you there. Infact most of what I will share will be challenging to find. You see I will be sharing development products before they relized you could make more money by "Always leave them wanting MORE".
Yes this is going to be hipocritical, but you get what you pay for and Yes you will have to come back tomorrow to see the first installment, but here is a hint. Nick is a key character of his latest movie.
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